What I did for my own brand

Followed by fighters including Conor McGregor, Nate Diaz and Liam Harrison.

I built all of it in Phuket, between fights, while training full time. I am not a marketer who happens to like Muay Thai. I am a fighter who worked out the business side and wrote it down.

Go look at @MuayThaiStoic yourself →

@mr.spladle

$59.5K in website sales

He already had 100,000+ followers across Instagram and Facebook. What he did not have was an offer or anywhere to sell it. I built his positioning, his offer and his monetized website. 43K sessions and 2,045 orders since.

@muaythaitravels

+5,000 followers in under 3 months

We rebuilt his page and positioning from scratch, then built his full monetized website so the attention finally had somewhere to go.

Purses are small for almost everyone. Sponsorship is inconsistent. The career is short, and your body decides when it ends, not you.

One bad injury and the income stops the same week the training does.

Meanwhile you post clips, get some views, and none of it turns into anything. Attention with no system underneath it is just noise you have to keep making forever.

What you already have that almost nobody online does

A real story. You do something most people are too scared to do. That is not a content strategy you have to invent. It already happened to you.

Trained discipline. You already show up when you do not feel like it. That is the single thing that kills most online businesses, and you fixed it years ago in the gym.

1. Your identity. We shape your page around your story, your image and your angle, so you stop looking like every other fighter posting the same pad work.

2. Your content system. Exactly what to post, how to frame it, and how to turn views into trust instead of just numbers. This is the part that took me from 2,000 to 110,000.

3. Your offer. Something real to sell, built from your actual skills and story. This is the step almost everyone skips, and it is why their audience never turns into income.

4. Your monetized website. The page, the structure and the buying path that turns a viewer into someone who pays you. This is what generated $59.5K for @mr.spladle.

Free, whether you apply or not

The four ways fighters actually make money online

Most fighters start at number three and cannot work out why it is not paying.

On the six month build, months four to six are where we test, sharpen and scale what is already working.

What you get

• Weekly 1:1 calls with me. Strategy, review, direction, and someone who will tell you the truth about your content.
• A content plan built around your story, not a template handed to everyone.
• Exactly what to post, how to say it, and how to make it lead somewhere.
• Your offer, built with you. Not advice about offers. The actual thing.
• Your monetized website, so there is somewhere for the attention to go.
• The private creator Discord for feedback and accountability between calls.
• Exposure to my audience. Shares and boosts from @MuayThaiStoic when it fits, in front of 110,000+ people who care about this sport.

Apply if

• You train seriously and have real experience behind you
• You want an audience that respects you, not one that just scrolls past
• You are tired of posting into the void with nothing to show for it
• You want income that does not stop the week you get injured

Do not apply if

• You want followers without posting
• You want me to run your account for you
• You are looking for a shortcut rather than a system
• You cannot give this a few focused hours a week on top of training

Full System | 6 Months

$2,000

or $333.33 a month for 6 months

Built properly, start to finish

Full identity build, full content system, offer created and refined, monetized website, and six months of runway to test and build real momentum. Weekly 1:1 calls throughout.

Foundation | 3 Months

$1,000

or $333.33 a month for 3 months

Strong start. Not the full build.

Core strategy, content system set up, positioning cleaned up, offer direction. Weekly 1:1 calls over a shorter run.

Paying monthly

Both levels can be paid at $333.33 a month instead of in one go. Three payments on Foundation, six on the Full System. Your card is charged once a month and billing stops on its own after the final payment. Nothing to cancel. Choose it on your application below.

Outcome Guarantee

Attend every scheduled call and submit the weekly deliverables. If you do that and still have not reached 10,000 followers and a live monetized offer by the end of the program, I refund 50 percent of your fee.

Two measurable conditions. Nothing vague.

Your fight career has an end date. This does not.

Build it while you are still fighting, not after.

Not ready to apply? Start with the book instead. The Warrior Entrepreneur

Results described on this page are my own or those of named clients, shared with permission, and are not a guarantee of what you will earn or grow. Client figures refer to gross website sales, not profit. Fighters named as followers follow @MuayThaiStoic on Instagram. They are not affiliated with this program and do not endorse it. Your outcome depends on your audience, your effort, your execution and factors outside my control.